Your brand new vehicle is stunning. The engine is powerful; the interior is spotless; and the perfection of the paint takes your breath away. Here is the sad truth: Every time you turn the key in the ignition and pull out of the driveway you expose your car’s flawless finish to unrelenting punishment. Before you know it, rock chips, bug splatter, bird droppings and countless other forms of road debris have marred the exterior you once so admired.

Unless, of course, you set up a powerful line of defence. That’s where Automotive Paint Protection Film, or Clear Bra, comes in. Paint Protection Film (from companies like XPEL, Llumar, and 3M) is a urethane covering that is applied to the exterior of new or used vehicles; and here are four reasons you should have it applied to your ride as soon as possible.

1. Paint Protection Film Keeps Your Vehicle in Showroom Quality

You may be devoted to all the standard practices for preserving the exterior of your vehicle: washing and waxing regularly, minding where you park, and driving safely. As a result you may be asking, “Do I really need Paint Protection Film to preserve my vehicle’s exterior? Is Clear Bra really worth it?”

Here’s the reality: no amount of healthy maintenance habits can prevent road debris from striking your vehicle while driving, and no wax or clear coat can provide the kind of defense you get with Refinishing Paint Work or in better terms also known as Paint Protection Film. It creates a permanent, physical barrier between your vehicle’s paint and the dangers of the road, thereby preserving the original quality of the paint. Your car will look newer longer when you apply Paint Protection Film, because the Clear Bra eliminates numerous factors that accelerate vehicle aging.

2. Paint Protection Film Is Crystal Clear

At this point, you’re probably saying, “All of that protection comes at an aesthetic price, right? Doesn’t Paint Protection Film take away from the look of my vehicle?”

In short-no, because you won’t even be able to tell it’s there. There’s a reason why it’s called Clear Bra: it’s invisible to the naked eye. Your car’s paint will be just as glossy and brilliant after Paint Protection Film as it was before. (In fact, it will probably look better because we will decontaminate and polish the paint before applying the film!)

3. Paint Protection Film Enhances the Enjoyment You Get from Your Vehicle

We know how thrilling it can be to examine your own glistening new car. We know how worrying it can be to drive that car down the road, not knowing what may strike it. And we know how dispiriting it can be to step out and find a disfigurement in the middle of the hood, inflicted by a piece of gravel.

The point of Paint Protection Film is that every time you see your car you get the same thrill you had the first time you laid eyes on it. And as you drive down the road, you can have peace of mind knowing that your exterior is defended from countless threats. In the end, you will enjoy your vehicle more for a longer amount of time.

4. Paint Protection Film Helps Retain Your Vehicle’s Resale Value

In addition to the emotional benefit of enhancing your enjoyment in your vehicle, Paint Protection Film provides a financial benefit when it comes time to sell your vehicle. If a similar vehicle with similar mileage has not been protected, it will have significantly more defects in its exterior, decreasing its overall value. When you are selling a vehicle with Paint Protection Film, you can sell it at a higher price point because the second owner will be receiving a used vehicle that looks like it just rolled out of the showroom.

But What About Yellowing, Cracking, Peeling, and Blistering?

Maybe you’ve heard someone complain about their Paint Protection film getting discolored or disfigured. Is that a significant risk? Does that mean you should decline applying Paint Protection Film? The short answer: No; but it does mean you should invest in quality film (like XPEL Ultimate) and have it applied by an experienced, certified professional. Also, according to California lemon law, if the service provider that you have hired does not do the job properly and yet loots your money, you are liable to file a case against them and take it to court. Therefore, you might want to ensure a reliable expert to complete this job. That said, if you are interested to learn more, then the long answer would be to stay tuned for our future blog post on the topic!

If you’re interested in having your new or used vehicle protected with Paint Protection Film, give us a call and set up an appointment today.